“Neuroscience for Media Use”



Only until recently, has it been possible for people that have been blind and/or deaf can finally enjoy entertainment originally catered for the seeing and hearing. Up and coming companies are taking VR (virtual reality), AR (augmented reality), and mixed reality (MR) to new heights and make it available to those who were known to be limited. Blind people can now have means to see and the deaf have something available to assist with their hearing loss.

To help create specific technology, some people with a PhD in neuroscience and specialty in activities such as gaming and film, have been working on products to help stimulate a person’s brain. Just because people are either deaf, blind, or both, their brain is still functioning. Products have been created to stimulate the parts of the brain to give a person a sensation that they may have never been triggered before. So, what does that mean?

If a person is deaf, a certain stimulation is to trigger their sight to give them the feeling of what sounds to hear. If a person is blind, their hearing is usually sensitive to listen carefully of various sounds. If a person is blind and deaf, their sense of touch on their skin or in hands will suggest the feeling of seeing and hearing with the use of specific vibrations.

VR and AR have been in use to help deaf people to trigger their eyes to be their ears. A deaf person with good eyesight will be more alert while their brain is in this VR and AR world that is triggering their brain cells to more aware of their surroundings and senses in general. VR has even helped deaf people communicate with others who may not know how to sign language or help the hearing exchange with the deaf.

In the blind world, these people have it much more difficult. A company such as AIRA have put use of the Google Glass where the user who is a blind person receives verbal communication into their earpiece to inform them of the surroundings. This is company does this so far, on a subscription base for the time being and their customer service for the blind to “see” is around the clock.

Many people were or are born blind, deaf, or even both. Family members for many people have always felt it to be a burden since they couldn’t see and/or hear like them. There’s a “cure” for these people. It’s not perfected, but it’s available now. The price to have this equipment isn’t cheap since many of those in neuroscience and various associated fields, are working on these projects on their own time and money, with little from VC’s (Venture Capital – Investors).

Neuroscience, along with VR, AR, MR, and the use of other media, are making it possible for the deaf to hear and the blind to see. Brain stimulation is key and the way of the future.


Headset by EMOTIV helps stimulate brain waves

“Experiential Entertainment: Engaging the Mind”



Wednesday, March 15, 2017


Location: City View Metreon; San Francisco, CA

Event: XTech



Dean Takahashi: Writer at GamesBeat



Margaret Wallace: CEO of Playmatics

Theresa Duringer: Co-Founder of Temple Gates Games

Noah Falstein: Chief Game Designer at Google

Shiraz Akmal: CEO of Spaces


AR and VR for healthcare settings other than the at home experience

In VR, you can communicate with other people with the 1 on 1 as a social platform.

Longer form of VR for the future and motion in VR that can be more natural with interface controls.

2017 is the year of VR!

Must be a specific category of VR.

Ecosystem of the brands, with a slowing down of investments for the year.


Devices per region

Vive is popular in China.

USA is popular for PlayStation and Vive.

People need to create products to resonate with the audience.

Trying not to clone the systems.

(Vivid Vision)

Solving something even tho it’s not a VR business but it is in VR.


Entertainment Experiences:

Is it solved for the neurons on the vision?

Tunneling in VR to tract a circle or surrounding to feel comfortable.

Render the proverbial view.

Physiological VR


Similar to 1980’s games and early films for the effect of feeling for the first time in VR.

Emotional involvement to make comparison when in close range person, in VR, and on a TV.

Empathy with the characters.

With the platform going forward, there’s more commercial and enterprise grade with durability even tho it’s so fragile to be comfortable to use.

Faster Wi-Fi is need on the software side to make it more reliable.

Wireless is the biggest need for improvement.

Mixed reality is needed for clinical and retail aside from general gaming.

Hardware and firmware are the implements for improvements.


Favorite VR experience not their own:

-Robo Recall

-Virtual-Virtual Reality


-Mr. Robot

-Dead and Buried on Oculus


Not selling VR but selling an experience!




“Boosting Productivity: XTech for Industry”

“Boosting Productivity: XTech for Industry”


Date: Wednesday, March 15, 2017

Location: City View Metreon; San Francisco, CA

Event: XTech



Tom Emrich: Partner at Super Ventures (VC firm)



Shauna Heller: Founder of Clay Park VR

Suman Kanuganti: CEO of Aira

Michael Leyva: Product Manager and AR for Epson

Danielle Dy Buncio: President of VIATechnik

Nabil Chehade: VP of Engineering at Atheer


Helps solving problem for tourists, manufacturing, construction, and visually impaired

-Saving $3billion a year by using VR.


Wearing VR and using AR can’t be heavy and take away from productivity.

How to get people to wear it for work use.

Hardware and software on serve both AR and VR devices.

Use cases can target both uses of AR and VR.


What are the solutions?


-AR but technology exists; creating for information ques.

-Building a display for features and basic.

-Wearable glasses but not at scale with the use of the HoloLens. Hardware needs to beyond construction hardhats.


Hardware features:

People are loving the distribution channel and hand controllers. They can have an immersive experience with enterprise use.

Education and entertainment space.

No one is building encoding built in the camera for the application.

Pilot projects and working with the people to learn to where to improve, fit and comfort.

Safety in general and make waterproof requirements for jobs, including nuclear safety.

In VR, people hate people tethered with cords attached. The future to make it wireless. Hardware limitations and build applications around to make it feasible so people don’t give up.

User experience with AR operating to ex., Wi-Fi, to make easier to use. Gestures and interactions. Weight and connectivity.

Design to use in multiple environments.


Roll outs – deployments:

Era of the pilot program. Enterprise, education, and other meaningful use.

Some people are taking 360 video for marketing.

Museum market in Europe.

Consumer selling thru DJI

1000’s of dentists are using the 3D cap model

Growth of sign-up where even small companies want to try it out!

In the AR side, has been in beta form; the punch-less form at the end of a construction process.

In VR, it’s for profit with end users.


Actual stories with AR and VR enterprise, impact:

Driving in value in specific industries – ex. Home Depot

Integration with IoT

Mobile a precursor for the next wave




“Experiential Analytics: Understanding Intention”


@ 4:05pm

Date: Wednesday, March 15, 2017

Place: City View Metreon; San Francisco, CA

Event: XTech



Sean Captain: Freelancer at Fast Company



Ramses Alcaide: President and CEO of Neurable

Peter Hartzbach: Founder and CEO of iMotions

Charles Nduka: CSO for Emteq (Facial Paralysis)

Matteo Lai: CEO of Empatica


Take new technology such voice analysis capture data.

Facial muscles lack spindles by means of gestures. Helps patience for rehab; with adaptive VR.

Contact and non-contacting sensing with invasive gestures.

Emotions and character recognition to help a user what item to select, user intention with brain signals.

Control electric activity for stimuli, brain reaction to specific situation(s).

Create the actions that is associated with it.


Consumer based one with electric 1, prefrontal symmetry.

Voluntarily and automatic control with facial tracking.

Similar to that of Google Glass

Got to augmented the products to create this technology to add value.

Biometrics for data.

Lessons in the wearable space

Help with identifying whenever people have a seizure thru a stress response.

EEG to identify to whenever it can identify a seizure.

Medical application for the tech.

Use for people with: ALS, MLS, CP …


Non-invasive methods as a future technology, likened to a hearing aid.

Sensors must be very small but do people want to be tracked down; do I have a choice?

Privacy issues from consumers and consent.

You can major what we can measure, but we have poor tools.

“Can you opt out?”

EULA – Disconnects from the rest of the world!

It’ll get embedded to such with wearable to wear consistently.


Latency for readings into an app for EEG

-Depends on the use case

-VR into Unity





“XTECH For Peak Physical Performance”


Wednesday, March 15, 2017


City View at the Metreon; San Francisco, California


Isaiah Kacyvenski: Co-Founder and Managing Director of Sports Innovation Lab and Former Seattle Seahawks Professional Football Player


Dan Chao: CEO of Halo Neuroscience

Derek Belch: Founder and CEO of StriVR and former football kicker at Stanford University from 2003-2005

Tim Swift: CEO of Roam Robotics

Shaun Huls: Head of Sports Science Performance – Philadelphia Eagles

Yasuto Suga: President of Kadho Sports and Co-Author for FLASH software


Ways to tackle training:

Investment isn’t just physical but it’s neuro to help train and retest athletes, with tools to optimize for what each player needs.

Mental readiness isn’t just physiology at its peak.

Carson Palmer, NFL player, uses StriVR to help his performance in VR instead of being in the field with other players.

VR helps players heal when they have injuries without having to be with other players and can tweak their product accordingly.

Physical practice is a double edge sword but the cost is fatigue for athletes and risk of severe injury.

With neuro stimulation, it’s for the brain to be imprinted for when they play.

Balance for mental and physical workload for players themselves and their team.

Some of the barriers and adoptions listen to the athletes, management, game day operations, and joining with other products to help with the team performance. Early take isn’t reliable and can make a person over commit their body.

Logistical issues; maximize potency with the players with the interventions suited for the whole team.

StriVR has all former players and coaches part of the company. These people know how to make the product apply unlike people who aren’t familiar with football.

Timing component for some teams aren’t ready yet. Sadly, most go to what they only know, such as watching films only to repeat poor cycles.

Some accept and adapt to this new technology, while other teams do not. Behavioral chain.

It’s not about elite athletes but for ALL to have the ability to be at their best!

Consumer business instead of a professional athlete for everyday people so that they can improve. Regular people felt better to improve in their everyday athleticism.

Track usage with a formula in place and up to the player to engage in the equipment. MUST embrace it!

Stanford Kicker uses the VR for 40 minutes and has been the best player on the team since it’s improved his skills.

Technology has intervened in football seeing athletes who do less and increase injuries while those who engage with it more don’t.

These tools are optional to athletes.

This helps give athletes more confidence in their play.

Attempting this to be available to everyday life to have these tangible.


Neuro stem for disabled athletes: does it raise issues?

-It’s not unethical!

-Same algorithms as for stroke patients.

-Other competitions arise from each sport and ability.


Implementing same formula from athletes will be used to regular people. Ex: Target regular employee verses the manager. Help identify mistakes as a test quiz.


“10 Years in San Francisco, Part 1”



I’ve been living in the city of San Francisco going on ten years. I’ve learned a lot about the area, some good and more terrible! I am a transplant, as most people in the city are. We weren’t born and raised in this city. MOST of the transplants DO have a certain political agenda compared to the locals. People from all walks of life come to this city of refuge, develop their tech startup, and try to live in place where it’s supposed to be hip.

Most of the transplants, just so happen to be extreme political liberals, rather than the born and raised locals. The other transplants have a very different view and agenda of the real world since most of them are from rural communities in America or from other major cities in the world where the political system is either much better or extremely indifferent. Overall, anyone who is from San Francisco or has moved to, they all possess a passport from a young age. People in San Francisco are more likely to have a passport than a valid driver’s license!

I have learned that San Francisco is home to a lot of homeless youths that have come from other states and cities in California. They take advantage of all the handouts that the city has to offer and the general climate is tolerable most of the year. San Francisco is a city where refugees and homeless come to seek asylum. The city is also where people are establishing their startups. This city has A LOT of drug users per population than any other major city in America.

The other extreme is that the city has had a lot of people who are graduates of prestigious universities such as Stanford, UC Berkeley, MIT, UI-Bloomington, and Brown just to name the main ones. This city also has a great deal of people who don’t have college degrees but have managed to be CEO’s and founders of start-up tech and gaming companies. They are the future tycoons like Bay Area persons, Steve Jobs and Larry Ellison.

The most annoying part about the city, that most eateries shops close early! Also, the majority of restaurants in the city, don’t serve good food. The city is also home to many mentally ill persons who are homeless in pocketed areas of the city such as: Ocean Beach, Harrison-16th Street, and the Tenderloin. There’s also extreme riches and welfare gap between the residents. Housing is extremely over priced for apartments and houses that are completely falling apart inside and out.

San Francisco’s older Chinese population make a living with collecting recyclables from the downtown areas, and going through bins in residential neighborhoods. Recycle centers are no longer welcomed in the city itself, so the older Chinese people must find a way to either the East Bay or certain neighboring towns due south of San Francisco. Most of the older Chinese people were ironically born in San Francisco Chinatown. Most of them are extremely rude towards others, even those they’ve known their whole life. In San Francisco, the general local Chinese population are self-segregated from everyone else.

San Francisco isn’t a place of originality. They’ve copied the style of homes from other major cities, such as the concept of Victorian or Edwardian, based on the famous British monarchs. The cable car idea is originated from certain European cities. The Catholic churches are of meticulous architecture, but few people attend any Christian religious services.

This city has become home to many women of Eastern Europe and East Asian heritage who ONLY engage with rich white males to try to get citizenship. Even some of the local born and raised females, have engaged in being a gold digger with men in tech. Most of those women don’t really learn how to speak English, because the idiotic white males who engage with them, learn their language just for fun. Most men who engage with women who’ve recently arrived to America, don’t realize that they are getting conned out of love since none of those women believe in love, but ONLY money! Many of those women have been mistreated because they don’t understand the culture of the American man, who aren’t lover types but more selfish abusers. The city is home to many people who identify politically as liberals and those who aren’t white but are of various types of Asian and middle eastern.

San Francisco transplants are accepting of the LGBTQ community and they believe in eastern religions such as Hindu and mainly Buddhism. A LOT of people go to the gym more and MOST work their way up to becoming a yoga instructor. People do LOVE their mainstream holidays such as New Years and Christmas, forgetting the origin of the latter. MOST persons have many visible tattoos as well as facial piercings, with a more trending appearance with their nose than the bottom lip or eyebrow. Dyed hair of unnatural coloring is normal, even amongst those who are employed in corporate environments. Heterosexual men are effeminate and females only wear make-up for music festivals. People don’t eat meat as much and they’re fanatics about having their produce “organic” even though all of them has ever worked on a farm or in gardening.

Transplants to San Francisco believe in peacefulness and to be in a Zen like state. They also use A LOT of hallucinating drugs and chain smoke cigarettes even though they swear they want clean air and water. Yes, they’re hypocrites! They listen to music extremely loudly, too! They don’t believe in traditional medicine and surgery, and only believe in herbal teas and the like to cure whatever ailments, even when it results in being life threatening.

Construction work that is done in San Francisco, isn’t and will NEVER be done by young hipsters since they’re ALL physically lazy! The people are wine snobs since Napa and Sonoma are close by. They LOVE their craft and imported beers.

To live in San Francisco nowadays, it’s extremely expensive. Young people who were born and raised in the city, continue to live with their parents. Other transplants, especially the hipsters, they ALL live in a rented room in a house that’s owned by a Chinese family or Russian/Ukrainian. The hipsters who work in tech make a lot of money in the high five figures to about $150k on average, yet they all live in a rented room, never desiring to one day own a home. Most of the hipster transplants, don’t have a valid instate driver’s license and rely on Lyft and Uber to get around the city, aside from public transit.

Residents are pro-abortion, more than any other city. The party scene people don’t have proper healthcare and rely on charitable organizations such as “GoFundMe” and alike, to pay for their medical expenses. People are always protesting over something and most of time it has no relevance to real life issues. Just about every household has Internet service but few have any cable or satellite. People would rather watch videos on their smartphone or laptop than watch regular television programming.

Compared to any other major city in America, San Francisco residents spend more time looking down on their phone constantly. People spend more time looking down at “dating” apps like Tinder and Grindr, than they do physically making effort to speak to strangers outside of work and between their housemates. People aren’t generally obsessed with getting married, but will live with a significant other aka partner, for many years, mostly because they’re secretly afraid to be “alone”. People don’t socialize with just anyone, mainly their co-workers outside of work and old classmates, no one else.

Young people in San Francisco, are the rudest and selfish in America of all major cities. Men are not chivalrous; they don’t help the elderly, homeless, and women. Men NEVER offer a seat on any public transit to pregnant women and the elderly. Young people swear A LOT, even in front of little children. Half of the gay and straight men, always have a smug facial expression everywhere they go, all while they complain how no one is good enough to be with them.

San Francisco is NO longer a place where people can raise a family. The city overall, doesn’t have a sense of morals. The city is too expensive. People are ruder than those in New York City. People are snobs. The average person dresses sloppy and insists they’re fashionable. The weather is terrible, usually cold and dreary. The roads are narrow to drive on and so many pot holes that take years to get fixed, if not, never will be. The city is overcrowded, terribly expensive, and yet people from all over continue to move here more than another place. The sun may sunset here, but it’s a small city. The history to the city is limited in comparison to other American cities.

Time will tell what the city will become. The lower half of the city was the original landfill for what resided up on the hills. Shopping centers, roads, and condos are sinking into the ground and yet, people are still building more on top of the old garbage. There is some history to the city, but it’ll never compare to east coast America or even Los Angeles. The locals are very pro when it comes to idealisms and half of the politics that they’ll never honestly understand. People in this city will more likely lie to you than give an honest answer opinion or answer to a problem.

So, would I even recommend for people to move here, San Francisco? That is up to people themselves. There’s only so much to do and many major companies have at least one office in the city itself or within the bay area. If you don’t enjoy dealing with constant liars and people of fake personas, then I don’t recommend the city to people who’ve either never lived here or been to. If having a faux personality is your thing and eating out constantly at terrible eateries, then San Francisco is the place for you. Otherwise, just visit occasionally as a tourist!


“Life is About Experiences, Not What Studies Say”






What is the meaning of life? That is a constant question that SOOOOO many people have about their purpose and self-worth. If anyone must question about the meaning of life or where life does take them, then, they’ve obviously NEVER experienced any ounce of hardship! There’s NO legit medical or social study that can help answer the reasons for any person.


No matter what racial makeup we consist of, all of us grow up differently from our fellow people. Some people complain that it’s because they’re female in which society has mistreated them. The opposite of that concept, is that there are many women who’ve had a good life, from childhood into being an adult. Men have denounced having a good upbringing, but they too have had a great life. Persons from first world countries usually have had a good upbringing, but it’s the choices their parents or they’ve made that contributed to the failures around them. People from third world countries tend to be more content because they’ve been raised in poverty and victims of war, accepting it as their norm.


Whenever people have participated in certain types of focus groups, people don’t always reveal the identity of struggles, success, and honest failures. People always put on a show of how great their life is, now. The average person doesn’t want strangers how terrible their life has been because they’re afraid of being ridiculed. It’s more encouraging when people reveal their real hardships and such verses faking how amazing their life has been. Then again, young people, especially, are smug about going through real struggles as they’re the biggest group of whiners and in return, ungrateful for all that’s around them.


A professor or doctor doesn’t understand what it means to survive tragedy unless they’ve been a survivor, usually they’ve never been one. Social workers don’t know, for they’re usually putting people in danger rather than saving them. People who’ve inherited their riches, don’t understand what it means to earn it since they’ve never had to. It’s sad, but many renowned self-made billionaires in recent times have come from extreme poverty, a matter to consider that some of us can move towards success in life.


People who’ve lived most of their adult life in big cities have a more promising professional life than those in small towns. Anyone who’s never experienced life problems of war, abuse, famine, extreme financial drain, and being the offspring of drug and alcoholic addicts, does not have a hair or bone in their body that will ever show empathy or even sympathy. There are many people who’ve never experienced REAL life struggles and never be a victim of all of it. Some people have chosen to escape the life that has mistreated them, while others continue to live in the slump of it all.


Race doesn’t exclude whether someone will have a bad or great life. It doesn’t matter what the gender is. The sad part, is that there always be people ignorant to real life problems.