“NAB Show 2017 Started Off Terribly”

“NAB Show 2017 Started Off Terribly”

 

When I arrived at the San Francisco Airport, about 2:30pm, I went to get my flight ticket and I noticed that it had a different time than what the original reservation had listed. My flight was originally supposed to be 5pm but instead it changed to 7:30pm. I asked an employee of the airline and the women told me that it delayed due to construction on the runway and that ALL flights are delayed.

I got through the TSA line rather quickly. I waited around and when I went to the gate, the time for my flight changed to 9pm. In all, I was delayed 4 hours. I thought I would make it to Las Vegas and get a bite to eat once I arrived, but instead, I was stuck getting something at one of the restaurants in the airport and it ate up my funds.

I called the hotel and I couldn’t cancel for the night and they told me that I had to see them about 10am on Monday. The persons in the reservation department at the hotel I booked, are helpless to me! I eventually got onto my flight. I didn’t arrive into the Las Vegas airport until 11pm. I picked up my carry-on luggage at the carousel in a quick manner only to realize that I didn’t want to arrive at my hotel extremely late and be charge for the room and the deposit for a night I wouldn’t be able to relax since I’d have to get up early in the morning to attend the conference. I just waited around the airport. I messaged the airline about getting compensated, but even then, they couldn’t give me a definite answer since that department isn’t available until 6am local time.

I’m just an independent freelancer and I don’t make a lot of money as a blogger! I work many other jobs just to pay for this one that I don’t even get paid to do! Why am I even at NAB? I studied film and photography in art school almost a decade ago and it’s been a keen interest of mine to try out other cameras and editing equipment.

I don’t know if either the hotel or even the airline will compensate financially poor me. I hope they do. I came all this way and I hope it comes out better for me than a failure. I already struggled last year financially. I thought I had enough but it seems like the hotel is charging excess of extra for stuff I wouldn’t even be using since I won’t even be there during the daytime. I just need a place to put my head down at night and wash up.

When I left San Francisco, I was feeling sick due to my chronic bronchitis. When I arrived into Las Vegas, I felt just as terrible, health wise. I haven’t been to the doctor since early February. I think it’s chronic bronchitis, but then again it might be something much worse. I’m worried about falling over since I’ve been feeling light headed from my constant coughing. I’ve been keeping myself together but with the cough, my body is about to fall in shock! Who’s going to help me? More likely no one. I’m not necessarily tired due to it being late, I’m tired from coughing and the strain it’s having on my body. I just hope my business trip does improve.

 

 

“Experiential Entertainment: Engaging the Mind”

 

 

Wednesday, March 15, 2017

@4:45pm

Location: City View Metreon; San Francisco, CA

Event: XTech

 

Moderator

Dean Takahashi: Writer at GamesBeat

 

Panel

Margaret Wallace: CEO of Playmatics

Theresa Duringer: Co-Founder of Temple Gates Games

Noah Falstein: Chief Game Designer at Google

Shiraz Akmal: CEO of Spaces

 

AR and VR for healthcare settings other than the at home experience

In VR, you can communicate with other people with the 1 on 1 as a social platform.

Longer form of VR for the future and motion in VR that can be more natural with interface controls.

2017 is the year of VR!

Must be a specific category of VR.

Ecosystem of the brands, with a slowing down of investments for the year.

STEAM, HTC VIVE

Devices per region

Vive is popular in China.

USA is popular for PlayStation and Vive.

People need to create products to resonate with the audience.

Trying not to clone the systems.

(Vivid Vision)

Solving something even tho it’s not a VR business but it is in VR.

 

Entertainment Experiences:

Is it solved for the neurons on the vision?

Tunneling in VR to tract a circle or surrounding to feel comfortable.

Render the proverbial view.

Physiological VR

 

Similar to 1980’s games and early films for the effect of feeling for the first time in VR.

Emotional involvement to make comparison when in close range person, in VR, and on a TV.

Empathy with the characters.

With the platform going forward, there’s more commercial and enterprise grade with durability even tho it’s so fragile to be comfortable to use.

Faster Wi-Fi is need on the software side to make it more reliable.

Wireless is the biggest need for improvement.

Mixed reality is needed for clinical and retail aside from general gaming.

Hardware and firmware are the implements for improvements.

 

Favorite VR experience not their own:

-Robo Recall

-Virtual-Virtual Reality

-Medium

-Mr. Robot

-Dead and Buried on Oculus

 

Not selling VR but selling an experience!

 

 

 

“Boosting Productivity: XTech for Industry”

“Boosting Productivity: XTech for Industry”

@2:35pm

Date: Wednesday, March 15, 2017

Location: City View Metreon; San Francisco, CA

Event: XTech

 

Moderator

Tom Emrich: Partner at Super Ventures (VC firm)

 

Panel

Shauna Heller: Founder of Clay Park VR

Suman Kanuganti: CEO of Aira

Michael Leyva: Product Manager and AR for Epson

Danielle Dy Buncio: President of VIATechnik

Nabil Chehade: VP of Engineering at Atheer

 

Helps solving problem for tourists, manufacturing, construction, and visually impaired

-Saving $3billion a year by using VR.

 

Wearing VR and using AR can’t be heavy and take away from productivity.

How to get people to wear it for work use.

Hardware and software on serve both AR and VR devices.

Use cases can target both uses of AR and VR.

 

What are the solutions?

-VR

-AR but technology exists; creating for information ques.

-Building a display for features and basic.

-Wearable glasses but not at scale with the use of the HoloLens. Hardware needs to beyond construction hardhats.

 

Hardware features:

People are loving the distribution channel and hand controllers. They can have an immersive experience with enterprise use.

Education and entertainment space.

No one is building encoding built in the camera for the application.

Pilot projects and working with the people to learn to where to improve, fit and comfort.

Safety in general and make waterproof requirements for jobs, including nuclear safety.

In VR, people hate people tethered with cords attached. The future to make it wireless. Hardware limitations and build applications around to make it feasible so people don’t give up.

User experience with AR operating to ex., Wi-Fi, to make easier to use. Gestures and interactions. Weight and connectivity.

Design to use in multiple environments.

 

Roll outs – deployments:

Era of the pilot program. Enterprise, education, and other meaningful use.

Some people are taking 360 video for marketing.

Museum market in Europe.

Consumer selling thru DJI

1000’s of dentists are using the 3D cap model

Growth of sign-up where even small companies want to try it out!

In the AR side, has been in beta form; the punch-less form at the end of a construction process.

In VR, it’s for profit with end users.

 

Actual stories with AR and VR enterprise, impact:

Driving in value in specific industries – ex. Home Depot

Integration with IoT

Mobile a precursor for the next wave

 

 

 

“Experiential Analytics: Understanding Intention”

 

@ 4:05pm

Date: Wednesday, March 15, 2017

Place: City View Metreon; San Francisco, CA

Event: XTech

 

Moderator

Sean Captain: Freelancer at Fast Company

 

Panel

Ramses Alcaide: President and CEO of Neurable

Peter Hartzbach: Founder and CEO of iMotions

Charles Nduka: CSO for Emteq (Facial Paralysis)

Matteo Lai: CEO of Empatica

 

Take new technology such voice analysis capture data.

Facial muscles lack spindles by means of gestures. Helps patience for rehab; with adaptive VR.

Contact and non-contacting sensing with invasive gestures.

Emotions and character recognition to help a user what item to select, user intention with brain signals.

Control electric activity for stimuli, brain reaction to specific situation(s).

Create the actions that is associated with it.

EEG

Consumer based one with electric 1, prefrontal symmetry.

Voluntarily and automatic control with facial tracking.

Similar to that of Google Glass

Got to augmented the products to create this technology to add value.

Biometrics for data.

Lessons in the wearable space

Help with identifying whenever people have a seizure thru a stress response.

EEG to identify to whenever it can identify a seizure.

Medical application for the tech.

Use for people with: ALS, MLS, CP …

 

Non-invasive methods as a future technology, likened to a hearing aid.

Sensors must be very small but do people want to be tracked down; do I have a choice?

Privacy issues from consumers and consent.

You can major what we can measure, but we have poor tools.

“Can you opt out?”

EULA – Disconnects from the rest of the world!

It’ll get embedded to such with wearable to wear consistently.

 

Latency for readings into an app for EEG

-Depends on the use case

-VR into Unity

 

 

 

 

“XTECH For Peak Physical Performance”

 

Wednesday, March 15, 2017

@1:30pm

City View at the Metreon; San Francisco, California

Moderator

Isaiah Kacyvenski: Co-Founder and Managing Director of Sports Innovation Lab and Former Seattle Seahawks Professional Football Player

Panel

Dan Chao: CEO of Halo Neuroscience

Derek Belch: Founder and CEO of StriVR and former football kicker at Stanford University from 2003-2005

Tim Swift: CEO of Roam Robotics

Shaun Huls: Head of Sports Science Performance – Philadelphia Eagles

Yasuto Suga: President of Kadho Sports and Co-Author for FLASH software

 

Ways to tackle training:

Investment isn’t just physical but it’s neuro to help train and retest athletes, with tools to optimize for what each player needs.

Mental readiness isn’t just physiology at its peak.

Carson Palmer, NFL player, uses StriVR to help his performance in VR instead of being in the field with other players.

VR helps players heal when they have injuries without having to be with other players and can tweak their product accordingly.

Physical practice is a double edge sword but the cost is fatigue for athletes and risk of severe injury.

With neuro stimulation, it’s for the brain to be imprinted for when they play.

Balance for mental and physical workload for players themselves and their team.

Some of the barriers and adoptions listen to the athletes, management, game day operations, and joining with other products to help with the team performance. Early take isn’t reliable and can make a person over commit their body.

Logistical issues; maximize potency with the players with the interventions suited for the whole team.

StriVR has all former players and coaches part of the company. These people know how to make the product apply unlike people who aren’t familiar with football.

Timing component for some teams aren’t ready yet. Sadly, most go to what they only know, such as watching films only to repeat poor cycles.

Some accept and adapt to this new technology, while other teams do not. Behavioral chain.

It’s not about elite athletes but for ALL to have the ability to be at their best!

Consumer business instead of a professional athlete for everyday people so that they can improve. Regular people felt better to improve in their everyday athleticism.

Track usage with a formula in place and up to the player to engage in the equipment. MUST embrace it!

Stanford Kicker uses the VR for 40 minutes and has been the best player on the team since it’s improved his skills.

Technology has intervened in football seeing athletes who do less and increase injuries while those who engage with it more don’t.

These tools are optional to athletes.

This helps give athletes more confidence in their play.

Attempting this to be available to everyday life to have these tangible.

 

Neuro stem for disabled athletes: does it raise issues?

-It’s not unethical!

-Same algorithms as for stroke patients.

-Other competitions arise from each sport and ability.

 

Implementing same formula from athletes will be used to regular people. Ex: Target regular employee verses the manager. Help identify mistakes as a test quiz.

 

“Not Quite GDC (2017)”

 For GDC 2017, there was a lot of emphasis on VR gaming more than ever. Gaming controller consoles are an ancient issue. Oculus may have been sued recently, but they were a hot item as well as the HTC Vive and Samsung VR. Playstation VR is coming along slowly in that space. Other companies are creating their own type of VR headsets to differ from other companies.

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Many gaming companies are sending a lot of their game designers to places in either Central or South America and in East Asia, where the labor salary is a whole lot less than the USA and Europe. Devices are made in China as always.

Companies that have been around for a long time, such as Nintendo, continue to revamp their games, but onto their newer consoles, such as the portable SWITCH. Zelda and Mario are the key characters when it comes to the Nintendo brand. Most of the graphics for the games available for SWITCH are not much different from when they were initially released two to three decades ago.

Indie gaming companies have been pushing their way through as several of them hosted within other major party events leading up to the conference and during. Most games are made using the Unity gaming software and the artwork has been comparable throughout the week.

Intel had university students compete in their yearly challenge. Some the graphics were poor while others are unique. Just as in any year, the sound, visuals, and presentation styles had very high and very low moments. Some the students were excellent in presenting and answering questions from the judges, while others are still immature.

These are some of the highlights from the week and what to expect in the retail industry, as a-whole for the year. This doesn’t determine sales, but it does make a deciding factor what gaming companies release through the year or will postpone for at least another year, if not longer.

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LUXURY HOT CHOCOLATE

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Tierra Nueva Cruz milk chocolate bars – melt over stovetop on low heat in a non-stick pot

Milk product of choice – pour a little at a time until desired flavor of choice.

*NO SUGAR*

 

Whisk the milk and melted chocolate while on low heat.

 

Serve into a mug while warm.

Whip cream is optional!

 

[You don’t need to add sugar or any additional sweeteners because the Cruz milk chocolate bars are already sweet enough.]

 

Where can you find this chocolate brand: www.tncruz.com

I met some reps for this brand at the Winter Fancy Food Show 2017 in San Francisco, California.